Friday, May 8, 2009

A Competitor Incorporates Sheer Material

I ran across an item on the 'PH Balanced' blog, regarding tights-maker CW-X marketing a style of running tights that incorporate sheer panels on the leg to provide partial ventilation during exercise. Although a competitor of ActivSkin, we certainly take notice of what everyone engaged in the sale or manufacture of legwear for men is doing these days, and acknowledge when we see a good idea. It would seem that sheer material is starting to peek out from other established athletic apparel companies. Maybe someone is taking note of our efforts to promote sheer legwear for men.

Strictly speaking, ActivSkin and CW-X are targeted toward different users in the athletic arena, and so would not technically be considered competitors anyways. CW-X makes very high-end tights that use strategically placed bands to support joints and muscles in a specifically targeted way. While they seem to be a very good product, this level of performance comes at a price--around $100 and up.

ActivSkin full-support tights and sheer legwear provide non-targeted support more-or-less uniformly over the entire leg, in a slightly graduated compression that increases from thigh to ankle. The sheer styles also provide ventilation to the entire leg, rather than just specific areas. They are priced between $10 and $18 a pair.

ActivSkin Sheer Styles provide 100% leg ventilationWhile the targeted tension bands seem to be a useful innovation--albeit pricey--when it comes to ventilation we believe cooling the entire leg with a sheer material is preferable for runners and other athletes. I myself am a regular runner, although far from a competitive one. I wear ActivSkin sheer legwear when I go out for a run on cold mornings. (Of course, none of the current range of styles are intended to be worn without bike shorts or other running shorts). When I do, they provide enough insulation to ward off the chill that could lead to cramps. Yet, when I'm finished running--after the sun's higher in the sky, the birds are singing, and I'm sweating up a storm--I'm not overheated because the sheer nylon/spandex material breathes and cools while the perspiration evaporates. I also wear them when it's not so cold, as they provide leg compression without overheating on all but the hottest days.

I wonder if sheer leg panels is a transitional step in the process of eventually providing running tights for men with fully sheer legs--like those currently offered by ActivSkin. We see the state of the men's legwear market definitely moving in that direction, since we have been in the midst of it since the beginning.


  1. Thanks for referencing our blog, I'm glad we could provide some input for your blog!

  2. You're welcome. We're all working toward the common goal of taking the legwear message to the rest of the world, right?


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