Mantyhose Story Is Getting 'Legs'

I wrote to tell readers about the Philadelphia Magazine article, "In Defense of Men's Tights" last Friday. Now it seems to have been picked up on by Toronto Life. Karen Liu published an article yesterday called, "The Next Big Thing From Europe: Mantyhose". This story may have the potential to be picked up and reprinted in a number of markets. That's always a good thing for raising the awareness level of men's legwear--even when the legwear in question tends to evoke some strong negative reactions because of the style depicted.

It's a fairly short article that mostly refers to the previous one from last Friday. However, Ms. Liu does note that, "pantyhose for men, or mantyhose, were spotted in Givenchy's Spring/Summer 2010 fashion show", and also that We Love Colors, a company specializing in tights in a wide range of colors, now offers several lines of tights for men.

I did a little searching on the Givency line and found the referenced legwear that showed up subtly in the Spring/Summer 2010 line. Even more notable is how much more pronounced it was in the Fall 2010 lineup. Some of us who follow these things have seen hosiery show up in designer fashion shows in the past, but these were typically from John Paul Gaulthier, et al, and tended toward the more bizarre end of the spectrum.

What's notable about the Givenchy items is how the look is somewhat closer to something you could actually see on a street somewhere, someday. Very little that appears on any fashion runway is something the average guy would be wearing in the foreseeable future, but the appearance of male tights and shorts in this lineup appears to bode well for the eventual entry of men's legwear into the mainstream. That's the trajectory that trends often follow. First, the fringe elements, then the 'hipsters' (as referred to in the article), and eventually the fashionable--where it begins to be truly commercially viable-- and finally the vast mainstream.

I posted a comment on the article's website, following one from Darrell at Legwear4Men taking the writer to task for overlooking the true U.S. roots of the male legwear trend (Ohio's very own ACTIVSKIN Legwear for Men). In it, I commented on the paradox of media coverage focusing on the wilder patterns that only a small fraction of men are wearing, compared to the basic, non-flashy legwear that most men wear today. I've reposted it here below:

I have to echo what Legwear4Men said above. Media coverage of men’s legwear is an odd kind of paradox. On the one hand, it is rare to see feature stories on the plain ol’ tights or sheer hosiery the vast majority of guys wearing them actually have on their legs. Yet there’s a high level of coverage of the really splashy-looking tights (ie, the Emilio Cavallini checkered tights shown above) that only a tiny minority of male legwear wearers would wear. Myself, I wear tights/sheer hose for leg support, and wear them with shorts without reservation. Yet, I would never wear the checkered or striped tights in EC’s catalog.

Why the disparity in coverage between what real men are really wearing, and the styles that maybe 1% would be seen in? Maybe partly because plain and ordinary doesn’t sell as news. Maybe because it’s more ‘fun’ to display styles that are much more likely to evoke a good, “ewwwww”, or “ROFLMAO”, etc, etc.

I don’t get too excited over it, though. I’ve been closely involved with publicizing the emerging men’s legwear trend long enough (see my blog, The Nylon Gene, http://www.nylongene.com) that I can see the gradual, and sometimes grudging, increase in overall acceptance of ‘mantyhose’ despite the somewhat negative impact the wild patterns have on public perceptions.

Little by little, people are coming to realize that they aren’t representative of the legwear that makes up the bulk of the market, that there are some very practical reasons for wearing it (as in the Philly Mag article), and guys can wear it without sticking out like a sore thumb.