Friday, January 29, 2010
Another article, entitled "Mantyhose is 'Great European Fashion Trend'" appeared on the SockShop website Jan. 27th describing how it is expected to, "...take the U.S. by storm, according to a new report." I suppose being "uber chic by next year," as the original Philly Mag (In Defense of Men's Tights) article puts it, is similar to taking the country by storm. In any case, this example shows the value of getting coverage from a larger, established news organization. The more prestigious the original venue of the article, the more spinoff articles there are elsewhere in the ensuing days and weeks.