Sunday, March 11, 2012

Is Spanx Considering a Line of Mantyhose?

The huge flood of media activity regarding the mantyhose trend of the past few days is ebbing slightly, though at least a couple of Google News Alerts are still arriving every day. Buried in yesterday's New York Times piece on 'mantyhose mania' (Manlashes, Manscara and Mantyhose - was an interesting quote from Sarah Blakely, the nouveau billionaire creator of the wildly popular Spanx brand.

“I never say never,” she said. “Men are starting to become more and more vocal about what they need. We’ve been getting calls from stylists who tell us that A-list actors and top musicians are squeezing into our Spanx bodysuits for women for movies and music videos. And women are telling us to please do something for their husbands and boyfriends, who are squeezing into large and extra-large women’s sizes.” [emphasis: Nylon Gene]
Hmmm... Ms. Blakely may be beginning to see the light.  If those callers are 'squeezing themselves' into those women's articles for the practical benefits they offer, how long before she ascertains there is money to be made by offering what they need, only in products made for men.  She's a smart lady--if Emilio Cavallini can make money selling (2-3% of their $million annual sales) with an admittedly hard sell of boldly patterned tights for men, how much more so could Spanx capitalize on the market for men in need of support for tired achy legs, or to squeeze those few extra inches off their midsection?  They already have quite a few offerings for men already (ManSpanx/Manx).  Have you contacted Spanx to let them know how Nylon Gene readers feel about this?  It could be interesting to see where it leads...

1 comment:

  1. "I have recently contacted Spanx and here is their is certainly nice to feel appreciated!!!" - Barry M.

    Thank you for contacting Spanx.

    We are so excited to hear from you! We thank you for taking the time to write us and share your comments about developing Manx Tights (and we're sure that other men who haven't admitted they wear tights are grateful as well). While we currently do not offer this product specifically for men, you're welcome to give our Tight-End TightsR (click to view) a try until we perfect such a product for our Manx line! These tights have a non-binding waistband, which allows for a comfortable fit all day. In addition, its comfortable body-shaping slims the tummy, hips, thighs and rear!

    We at Spanx want you to know, Barry, that we care a great deal about meeting the needs of our valued Spanx fans and are working on adding new styles and sizes all the time. While our Sara Blakely has been very busy these days working to expand her Spanx line, I will be sure to pass your feedback along. I know Sara takes all of our guests comments into high consideration, and she will be glad to hear from you! We certainly need to reach men as well! Hopefully we will be able to meet this need for you and other men in the near future. Keep an eye on our website as all of our newest products are featured there.

    If you need further assistance, please feel free to reply to this email, visit our online Customer Service Section, or call Spanx Customer Care. You can reach us Monday through Sunday, 7:00 AM until Midnight Eastern Standard Time at 1-888-806-7311.

    Thanks again for contacting Spanx! Stay on top of our latest innovations by visiting us again soon for slimming shape wear to wow your wardrobe! Stay in touch! Like us on Facebook and follow us on Twitter -- Can't wait to hear from you!


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