Monday, June 21, 2010

TIM Male Legwear, from Bulgaria, Is Latest Entry to Mantyhose Market

The following article was published on under my byline (Men's Legwear Examiner). 

If one needs any confirmation that the market for men's pantyhose and tights, aka mantyhose, is growing, the fact that companies are getting into this business rather than leaving provides ample evidence. For-profit companies don't lightly enter new markets, and only if they sense a potential for growth. In announcing plans for U.S. distribution beginning in Fall 2010, Bulgaria's TIM Legwear is the latest example of a women's pantyhose maker offering a new line of male hosiery.

Speaking from Borovo, Bulgaria,TIM's marketing director, Martin Panoyotov reports that they began working on the male hosiery line in mid-2009 following numerous inquiries during the preceding year and a half. Two styles, in 70 and 90 denier (a measure of hosiery sheerness), were first introduced as a market test . These were highly successful and led to the decision to introduce a full line of male tights and pantyhose. The TIM Male Legwear line includes the following styles:

  • Dynamic - 20 den Semi-sheer hosiery with comfort band, reinforced toe and brief, and no-fly front panel
  • Force - 40 den Semi-sheer hosiery and same features as Dynamic
  • Lord - 50 den Opaque tights with comfort band, sheer toe, reinforced brief, and no-fly front panel
  • Denim - 70 den Opaque tights and same features as Lord (available in footless or footed style)
  • Action - 90 den Opaque tights and same features as Lord
Each style is available in eight colors (natural, beige, tropic, cafe, white, light grey, graphite and black), and five sizes. They plan to extend the male legwear line in the future by adding more leggings styles, patterned tights, and stockings.

TIM Male Legwear is currently available in Europe and set for U.S. distribution in late 2010. U.S. distribution will be launched under the LegsArt brand. Based in Chicago, LegsArt was established in 2008 as the official distributor of TIM Legwear in North America. Beginning in the fall of 2010, LegsArt will offer the entire range of TIM Legwear for shipping to all 50 States and Canada. They have received several inquiries from retailers and wholesalers. TIM Legwear/LegsArt maintains a rigorous approval process for companies wishing to retail or wholesale their legwear. Both companies are privately held.

TIM's entry into the men's legwear market represents a vote of confidence in the growing acceptance of male hosiery as a legitimate product providing tangible benefits for men. Although women have long taken these benefits for granted, men are discovering unisex applicability, and manufacturers are stepping forward to fill the demand.

For more information on these benefits, refer to the list of related articles. For a review of TIM Male Legwear, refer to the related article: "Bulgaria's TIM Male Legwear Provides a Comfortable Line of Mantyhose Products".

1 comment:

  1. Hi Steve,

    Here at Legwear4Men, we have been resellers of TIM Legwear (in fact, I think we were the first) for some months now, with some success. We have a number of customers from the US who have bought their products from us. We wish TIM every success with their new venture.


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