This article was published the other day by Scripps News Service. It details much of what we've been pronouncing here at The Nylon Gene for a couple of years now, with respect to venous insufficiency and the beneficial effect of support hosiery for those who suffer from it. The article even acknowledges that men are as likely to suffer from the pain or discomfort associated with poor leg circulation, by noting that there are knee-high and full-length compression tights made for men. It also implies that ordinary support hosiery can provide benefits in alleviating the symptoms of moderate circulation problems. As more men become comfortable with the idea that nylon/spandex support legwear is as well suited for men as well as women, more will avail themselves of these benefits. That will translate into more men using support hosiery (aka, mantyhose) on a regular basis and thereby avoiding problems with varicose veins later in life. It's too bad that so many who complain of achy, tired legs at the end of the workday don't take advantage of this simple countermeasure.
ACTIVSKIN Legwear makes a bold proposition--that support tights and sheer hose are as well-suited to men as they are to women. Men are just as likely to have tired, achy legs or need some additional warmth, but haven't had the benefit of comfortable, reasonably priced legwear--until now. ACTIVSKIN fills that gap by providing a masculine alternative. You could say we're all about changing hearts & minds--from pantyhose to mantyhose...
Click here to see listing/links to TV/Radio/Newspaper/Blog Items featuring men's legwear issues.
Read Steve's legwear articles in The Examiner
*What's This About The Nylon Gene?...
Someone once noted that, "There are two kinds of people in the world. Those who have 'the nylon gene' and those who don't." While DNA might not really be to blame, the fact is, Men's Legwear is a real phenomenom that's moved from The Fringe to The Edge and now appears poised to break into the public consciousness in bigger ways as more and more guys are now willing to at least give it a go. We at ACTIVSKIN have watched sales increase through 2008 and 2009 despite the nation's continuing financial woes.
Here at 'The Nylon Gene' we're scratching beneath the surface of the emerging men's legwear trend. We're looking to explore it from all perspectives and solicit candid opinions and critiques from those who've only just discovered there is such a thing, as well as those who have been wearing it for years. The media (TV, Radio, Print, Online...) have been paying pretty close attention of late, and we want to make sure that the complete picture is getting to our friends out there who are writing and talking about it and shaping public perceptions. So, pull up a keyboard and tell us what you think.
My time spent as Director of Marketing for ActivSkin gave me a professional as well as personal interest in continual improvement in public perception of the growing trend in men's legwear (aka tights, pantyhose, mantyhose, etc.). My objective is changing hearts & minds: from pantyhose... to mantyhose.